Marketing success for the sportsman media group
the sportsman media group, marketing partner of SC Paderborn 07, has acquired a sponsor for the club’s stadium. The Benteler group will be giving its name to the stadium which as of next season will be called the Benteler Arena.
The Munich-based sports rights and sports marketing agency the sportsman media group has been the marketing partner for SC Paderborn 07 since January 2011.
As part of this deal the sportsman is responsible for all advertising and hospitality rights of the club as well as the acquisition of new and support of existing partners. Lukas Seiler, managing director of the sportsman had this to say: „We are very happy to have been able to find a new stadium sponsor for SC Paderbon 07 in the form of the Benteler Group. With Benteler, Paderborn has an international partner on their side with a major connection to Paderborn as one of the region’s largest employers and we are certain that both parties will benefit from this deal”.
The Benteler Group is one of the world’s largest independent full-service automotive suppliers and a leader in steel and tube production and distribution. The enterprise has almost 30,000 employees in 170 locations across 38 countries, with over 5,000 employees in the Paderborn region alone.
In addition to SC Paderborn, the sportsman is also responsible for the complete marketing of 3rd Liga teams Offenbacher Kickers, Chemnitzer FC and SV Babelsberg 03. The Munich-based sports marketing specialists are marketers for all of the relegation matches in the German football league (1st, 2nd Bundesliga and 3rd Liga) as well as consultant for AREVA as part of their sponsorship of 1.FC Nuremberg.
